Reconnect with rocha

Reconnect with Rocha is a 360 campaign for the brand Simone Rocha, created to raise awareness and improve brand loyalty by building a relationship with their consumer. 3 proposed assets will be rolled out in sight of this and will accompany the Reconnect with Rocha campaign. As a way of keeping their word and also reconnecting with consumers, Simone Rocha update their website with a space dedicated to the Reconnect campaign, where the transparency pact information and clothing rental programme will live, along with the fashion film.